YouTube: Sienna Family

[2006SiennaLE]

Hopefully they won't waste money airing those.
May as well focus on the recall

Why don't they just highlight all the features in 1 or 2 commercials (instead of what they've done, which is, vice-versa)?

[robo5]

Hopefully they won't waste money airing those.

I just saw one the other night. The wife thinks they are funny. I am sitting on the fence on them. With most things I think it will grow on me.

[topspy]

I think they are HILARIOUS!!!   

Then again, I'm a big fan of "The Office" too, and "Airplane"........any kind of that humor...

It's pretty obvious they're trying to appeal to the 30-somethings.  Worked for me!!!

I'm a big fan of [Airplane] and related comedies/spoofs.
I tried watching the US-version of [The Office], but it got old for me very quickly and I realized I had better things to do with that 1/2hr of time.  Some of the jokes, setups, and gags were funny, but most of the antics were just purely obnoxious.

I haven't been a 30-something for a long time.  Maybe that's why I don't find the new Sienna ad-campaign "funny", watchable, appealing, or tolerable.

But that's just me...

Enjoy!!   

[jrhagopian]

I think they're great!

So many other parents drive SUV/CUV because of some "cool" factor that those vehicles supposedly possess. These ads are poking fun at those attitudes! I think most of us bought a minivan because of how practical they are. Sliding doors for crowded parking lots and garages, low lift-over height for easy loading of strollers, etc., car-like ride and gas mileage, lots of room, and on and on. So many SUV/CUV owners sacrifice all those benefits so they won't "look like a soccer mom/dad" as they....  drive their kids to soccer practice.

A little satire at the expense of SUV owners puts a little spice into an otherwise utilitarian market segment.

Besides, it's not much different than Honda's "Respect the Van" campaign from a little while back.

PS - I'm not anti-SUV. They are important vehicles for a lot of people who tow, take them off-road, and otherwise need frame-on-body benefits. But they are usually not the best choice for taking two suburban kids back and forth to school.

[nosnoop]

Put me down in the thumbs up column.

Both me and my wife had a good laugh.

[fragile]

I think they're great!

So many other parents drive SUV/CUV because of some "cool" factor that those vehicles supposedly possess. These ads are poking fun at those attitudes! I think most of us bought a minivan because of how practical they are. Sliding doors for crowded parking lots and garages, low lift-over height for easy loading of strollers, etc., car-like ride and gas mileage, lots of room, and on and on. So many SUV/CUV owners sacrifice all those benefits so they won't "look like a soccer mom/dad" as they....  drive their kids to soccer practice.

A little satire at the expense of SUV owners puts a little spice into an otherwise utilitarian market segment.

Besides, it's not much different than Honda's "Respect the Van" campaign from a little while back.

PS - I'm not anti-SUV. They are important vehicles for a lot of people who tow, take them off-road, and otherwise need frame-on-body benefits. But they are usually not the best choice for taking two suburban kids back and forth to school.

I agree completely, these commercials are not meant to be taken literally.

[gwrace]

I think they are HILARIOUS!!!   

Then again, I'm a big fan of "The Office" too, and "Airplane"........any kind of that humor...

It's pretty obvious they're trying to appeal to the 30-somethings.  Worked for me!!!

I completely agree. I liked them as well. My wife calls our 2011 XLE the Swagger-wagon. (I do too)

My wife and I and the kids all enjoyed the "swagger wagon" ads on youtube. It really is a pretty creative marketing approach to re-energizing the mini-van market and trying to make them cool again. We didn't try to read into them more than what they were designed to do. If you want information read the brochure. The ads were just pure entertainment.